(Head of the PRIX JEUNESSE Foundation and of the International Central Institute for Youth and Educational Television - IZI)

Maya Goetz, Ph.D., is Head of the International Central Institute for Youth and Educational Television (IZI) at the Bayerischer Rundfunk (Bavarian Broadcasting Corp.), Munich, Germany, and of the PRIX JEUNESSE Foundation. Her main field of work is research in the area of "children/youth and television" and gender-specific reception research. She conducts empirical studies such as, “Gender representation in children’s TV and its meaning for girls and boys” or "What’s funny in TV?" and over 50 formative studies to foster quality in current TV programmes. She published several books as well as more than 65 articles in the field of children, young people and television. Her publications include among others: "Media and the make-believe worlds of children – When Harry Potter meets Pokémon in Disneyland" (Mahwah, NJ: LEA 2005; 2006, in German), together with Dafna Lemish: “Children and media in times of war and conflict.” (Cresskill: Hampton Press 2007), “Only soap bubbles? The significance of daily soaps for the everyday life of children and adolescents" (2002, in German); “The TV-heroes of girls and boys” (upcoming 2010).

Maggiori informazioni su: www.maya-goetz.de, www.izi.de, www.prixjeunesse.de.